2021 goal: grow from $2.7m to $10m
This is basically what I wanted to share this week.
Our GMV in 2020 was $2.7m. In 2021 we plan to grow it to $10m.
Some of our systems and processes are not ready for exponential growth. In Q1 we'll concentrate on that.
Company-level OKRs for Q1
1. Prepare the systems for the exponential growth
Finished main development blockers (CRM, charging system, optimize UI)
Prepared analytical system and set up tracking
Defined KPIs for Q2
2. Fill the tanks with money
GMV 900k
Take rate 25% and higher
3. Pump up the brand
Define and start measuring brand loyalty metrics among clients by March
Define and start measuring brand loyalty metrics among freelancers by March
Find and launch 3 experimental channels for brand awareness
Touch freelancers 14 times, don’t use the same channel more than 3 times
What are your goals for 2021? Share with me a@lemon.io
