2021 goal: grow from $2.7m to $10m
• 1 min read
This is basically what I wanted to share this week.
Our GMV in 2020 was $2.7m. In 2021 we plan to grow it to $10m.
Some of our systems and processes are not ready for exponential growth. In Q1 we'll concentrate on that.
Company-level OKRs for Q1
1. Prepare the systems for the exponential growth
- Finished main development blockers (CRM, charging system, optimize UI)
- Prepared analytical system and set up tracking
- Defined KPIs for Q2
2. Fill the tanks with money
- GMV 900k
- Take rate 25% and higher
3. Pump up the brand
- Define and start measuring brand loyalty metrics among clients by March
- Define and start measuring brand loyalty metrics among freelancers by March
- Find and launch 3 experimental channels for brand awareness
- Touch freelancers 14 times, don’t use the same channel more than 3 times
What are your goals for 2021? Share with me a@lemon.io
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