2021 goal: grow from $2.7m to $10m

• 1 min read

This is basically what I wanted to share this week.

Our GMV in 2020 was $2.7m. In 2021 we plan to grow it to $10m.

Some of our systems and processes are not ready for exponential growth. In Q1 we'll concentrate on that.

Company-level OKRs for Q1

1. Prepare the systems for the exponential growth

  • Finished main development blockers (CRM, charging system, optimize UI)
  • Prepared analytical system and set up tracking
  • Defined KPIs for Q2

2. Fill the tanks with money

  • GMV 900k
  • Take rate 25% and higher

3. Pump up the brand

  • Define and start measuring brand loyalty metrics among clients by March
  • Define and start measuring brand loyalty metrics among freelancers by March
  • Find and launch 3 experimental channels for brand awareness
  • Touch freelancers 14 times, don’t use the same channel more than 3 times

What are your goals for 2021? Share with me a@lemon.io

← How to get more leads from SEO landing pages (advice from conversion copywriter)
2020: year in review →

Subscribe to Aleksandr Volodarsky

Subscribe to the newsletter and unlock access to member-only content.

You've successfully subscribed to Aleksandr Volodarsky
Welcome! You are now a Aleksandr Volodarsky subscriber.
Welcome back! You've successfully signed in.
Success! You are now a paying member and have access to all content.
Success! Your billing info is updated.
Billing info update failed.