What would it take to get to $100m/year in rev?
Sam Parr asked me: what would it take to get to $100m/year in rev.
I loved the thought exercise and decided to share.
We are at $5.5 = 18x growth.
But just doing 18x of what we are doing now will not going to work.
Here is what I think we need to do:
1. Vetting developers takes a lot of operations and team manual work
We need to grow our supply by 60-100x without significantly growing a team.
It means introducing self-serve functionality, outsourcing, or creating(buying) soft that does some parts of the vetting process.
2. Top of mind for top talent
Ads won’t make us the top of mind for engineers. We need them to trust us with their source of income. It means building local communities, creating a network of brand ambassadors, creating media/social media, and partnering with governments.
3. Strong brand on the demand side
This will do it if I develop a personal brand and create media that will target the tech community. Both are in the works
In my earlier piece, I went into further depth regarding this. If you missed it — you can read about it below.
4. Going upmarket
Now we mostly work with Seed, Series A startups. I hate even the thought of selling and going through the procurement of enterprise orgs, but most of the growth will come from there.
5. A good question is if to focus only on engineering talent or add more specialties, like design, PM, etc.
I think there is enough demand to reach $100m with just engineering.
6. Another dilemma is to target companies outside of the US.
I think there is enough demand in the US. Expanding will help us get to $500M.
